Our goal is to change the face the entertainment industry, the product it puts out and the way in which people around the world relate to each other. We accomplish this by serving as advocates for artists with unique and distinct voices, artists who have thoughtful diversity in experience, background and worldview. We look to support projects that fulfill the obligation to the audience – first and foremost to entertain, but just as importantly, to serve as a reflection of the world around us – not just who we are, but who we could be.
We understand that story, the connective tissue of the human experience, is the foundation of all content. Storytelling has been, and always will be, a central and consistent facet of the way in which we as human beings connect with each other and the world around us. By working to create and support entertainment that highlights the universal humanity we all possess and the common dignity to which we are all entitled, we aim to demonstrate that the ties that bind us are fundamentally stronger than that which divides us.